Doing Great or Doing Well? Here's What Your Business Needs to Know

In today's competitive business landscape, it's not enough to simply do well. You need to be doing great. But what does that mean, exactly? And how can you get there?

What is "Doing Great"?

Doing great means more than just making a profit. It means creating a business that is sustainable, profitable, and has a positive impact on your customers, employees, and community. It means building a business that you are proud of and that you can be passionate about.

How to Do Great

There is no one-size-fits-all answer to the question of how to do great. However, there are some general principles that you can follow:

• Focus on your customers. Your customers are the lifeblood of your business. Everything you do should be focused on meeting their needs and exceeding their expectations.
• Invest in your employees. Your employees are your most valuable asset. Invest in their training and development, and create a positive work environment where they can thrive.
• Give back to your community. Your business can make a positive impact on your community by donating to local charities, volunteering your time, or simply sponsoring local events.
• Be sustainable. Sustainability is not just good for the environment, it's good for business. By reducing your environmental impact, you can save money on energy and waste disposal costs, and you can attract customers who are increasingly concerned about the environment.

The Benefits of Doing Great

There are many benefits to doing great for your business. Some of the benefits include:

• Increased profits. Businesses that do great are more profitable than businesses that simply do well.
• Improved customer loyalty. Customers are more likely to be loyal to businesses that they know are committed to doing great.
• Increased employee morale. Employees are more likely to be engaged and productive when they work for a business that is doing great.
• Enhanced reputation. Businesses that do great have a better reputation than businesses that simply do well.
• Greater sense of purpose. When you are doing great, you can feel good about the work that you are doing and the impact you are having on the world.

Conclusion

Doing great is not just a goal, it's a way of life. It's about creating a business that is sustainable, profitable, and has a positive impact on your customers, employees, and community. By following the principles outlined in this article, you can start doing great today.

||
|---|---|
|Profitability|Employee Morale| Customer Loyalty
|Businesses that do great are more profitable|Employees are more likely to be engaged and productive|Customers are more likely to be loyal|
| than businesses that simply do well.|when they work for a business that is doing great.|to businesses that they know are committed to doing great.|

||
|---|---|
|Reputation|Sense of Purpose|
|Businesses that do great have a better reputation|When you are doing great, you can feel good about the work that you are doing and the impact you are having on the world.|
|than businesses that simply do well.|
||

Success Stories

Here are three success stories of businesses that are doing great:

• Patagonia: Patagonia is a clothing company that is committed to sustainability. The company uses recycled materials in its products, and it donates 1% of its sales to environmental causes. Patagonia is a profitable company with a loyal customer base and a strong reputation.
• Warby Parker: Warby Parker is an eyeglass company that is committed to providing affordable glasses to everyone. The company sells its glasses online and in stores, and it donates a pair of glasses to someone in need for every pair of glasses it sells. Warby Parker is a profitable company with a loyal customer base and a strong reputation.
• TOMS: TOMS is a shoe company that is committed to giving back. The company donates a pair of shoes to a child in need for every pair of shoes it sells. TOMS is a profitable company with a loyal customer base and a strong reputation.

These are just a few examples of businesses that are doing great. By following the principles outlined in this article, you can start doing great today.