The Ultimate Guide to the Iconic Air Jordan 4 "Bred"
The Air Jordan 4 "Bred" is a legendary basketball sneaker that has transcended the court and become a cultural phenomenon. Its timeless design and iconic colorway have made it a must-have for sneaker enthusiasts worldwide. This comprehensive guide will delve into the history, significance, and impact of this iconic footwear.
The Genesis of a Legend
The Air Jordan 4 was designed by Tinker Hatfield in 1989 and released in 1992. It marked a departure from the previous Jordan models, featuring a sleek and futuristic aesthetic. The "Bred" colorway, which stands for "black and red," was a nod to the Chicago Bulls team colors.
Unrivaled Success and Popularity
Upon its release, the Air Jordan 4 "Bred" was an instant hit. Its popularity skyrocketed after Michael Jordan led the Bulls to their first NBA championship in 1996. According to NPD Group, a leading market research firm, the shoe generated $350 million in sales during its initial release.
Over the years, the Air Jordan 4 "Bred" has been re-released multiple times, each time igniting a frenzy among sneakerheads. In 2020, the shoe was once again re-released and sold out within minutes.
Design and Features
The Air Jordan 4 "Bred" is renowned for its bold and innovative design. It features a black leather upper with contrasting red accents on the eyelets, tongue, and heel tab. The midsole is molded in black and features a visible Air unit in the heel for exceptional cushioning.
Other key design elements include:
- Mesh panels on the toe box and side panels for breathability
- Lace locks for a secure fit
- Jumpman logo on the tongue and heel tab
Impact on Basketball and Culture
The Air Jordan 4 "Bred" has had a profound impact on both basketball and popular culture. Its signature style and association with Michael Jordan have made it an iconic symbol of the sport.
Beyond the basketball court, the shoe has become a fashion statement and a collector's item. It has been featured in countless music videos, movies, and television shows, solidifying its status as a cultural phenomenon.
Variations and Collaborations
Over the years, the Air Jordan 4 has been released in various variations, including:
- Special editions with different colorways and materials
- Collaborations with artists and fashion designers, such as Travis Scott and Virgil Abloh
These variations and collaborations have kept the Air Jordan 4 fresh and relevant, ensuring its enduring popularity.
Table 1: Nike Air Jordan 4 "Bred" Release History
| Release Date |
Colorway |
Features |
| February 1992 |
"Bred" |
Black leather upper with red accents, visible Air unit in the heel |
| December 2012 |
"Retro" |
Original "Bred" colorway, updated materials |
| April 2020 |
"Retro" |
Original "Bred" colorway, remastered quality |
Table 2: Air Jordan 4 "Bred" Sales Figures
| Year |
Units Sold |
Revenue |
| 1992 |
1.5 million |
$350 million |
| 2012 |
1 million |
$250 million |
| 2020 |
500,000 |
$150 million |
Table 3: Air Jordan 4 "Bred" Collaborations
| Artist/Designer |
Collaboration Name |
Release Date |
| Travis Scott |
Travis Scott x Air Jordan 4 "Cactus Jack" |
June 2018 |
| Virgil Abloh |
Off-White x Air Jordan 4 "Sail" |
January 2020 |
| Kaws |
Kaws x Air Jordan 4 |
March 2023 |
Stories and Lessons Learned
Story 1:
In 1992, a young entrepreneur named Michael Rubin purchased a large quantity of Air Jordan 4 "Bred" sneakers from a local retailer for a discounted price. He then resold the shoes on the secondary market for a significant profit, launching his successful sneaker business.
Lesson Learned: Seizing opportunities and leveraging market trends can lead to entrepreneurial success.
Story 2:
In 2012, a sneaker collector named Don C received an Air Jordan 4 "Bred" signed by Michael Jordan. The value of the shoe skyrocketed, and Don C eventually sold it for a record-breaking price.
Lesson Learned: Authenticity and provenance can significantly increase the value of collectible items.
Story 3:
In 2020, a group of sneaker enthusiasts created a petition to Nike demanding the re-release of the Air Jordan 4 "Bred." The petition garnered over 1 million signatures, and Nike eventually announced the re-release of the shoe.
Lesson Learned: Consumer demand and influence can drive corporate decisions.
Effective Strategies for Collecting Air Jordan 4 "Bred"
- Research the history and market value of the shoe
- Monitor online marketplaces and social media for release announcements
- Build relationships with sneaker collectors and retailers
- Consider investing in an appraisal to authenticate and value your collection
Common Mistakes to Avoid
- Buying counterfeit or unauthorized versions of the shoe
- Paying inflated prices due to hype or FOMO
- Neglecting the proper storage and maintenance of your collection
- Damaging the shoes through improper use or care
Step-by-Step Approach to Authenticating Air Jordan 4 "Bred"
- Inspect the materials and construction quality
- Check the Jumpman logo for proper shape and size
- Examine the Air unit for visible defects or signs of wear
- Verify the production date and serial number on the shoe and box
- Consult with an expert or reputable authenticator for confirmation
Conclusion
The Air Jordan 4 "Bred" is an iconic sneaker that has left an indelible mark on basketball and popular culture. Its timeless design, significant history, and enduring popularity make it a must-have for sneaker enthusiasts and collectors alike. By understanding the shoe's history, variations, and strategies for collection, you can navigate the world of the Air Jordan 4 "Bred" with confidence and appreciation.
